Hi, I'm Felix. I lead Product Design teams in London and Remote.

Updated: Late March 2020
As the outbreak 😷of COVID-19 a lot you guys started working from home, I know this was not a choice and many teams where not fully prepared.
If you need free advice around how to do design, manage projects, user test in the remote environment, I'm more than happy to schedule a chat!

Open for taking new work from May 2020, use this link to schedule a chat!

Finished in April leading the distributed Product Design team for a sport and training startup part of well known venture capital firm. Looking forward to assist them throughout their MVP launch for March July.

In the past 10 years (6 years office and 4 years remote), I worked all sort of projects, big and small from startups to large scale companies that needed to improve, tweak or create new features and solve problems that improve key 🔑 metrics.

I've led design sprints, client workshops, ran usability testing sessions, worked in multiple environments and have a good degree of adaptability.

Worked with clients like Warner Brothers, Google, Facebook, H&M, The Economist, BASF, EY, Microsoft as well as some interesting startups like Beamery, Peerpoint and Ordo Pay.


Aside from listing geeky buzzwords here, I'm passionate about reading psychology books, real estate investment, travelling, eating healthy, nutrition and exercise. Sometimes I post on Twitter about all of these.

Product Design⚡️

- Leading design sprints and managing distributed teams
- Prioritising feature on the roadmap
- Designing & Maintaining component libraries, simplify content hierarchies, site maps and navigation
- Scalable UI component systems
- Architecture maps giving and overview of certain feature
- Creating or maintaining design systems, internal wiki's, documentation, etc
- Can write basic code 💻 in HTML, CSS, JS, React components, Swift and understand backend dev environments. Always happy to keep my ears open and learn new stuff!

Prototyping & User Testing ✊

- Set up user testing, preparing Q&A, testing environment, recording camera.
- Guerrilla testing, preparing questions about specific areas of a site or application
- High or low fidelity prototypesInterfaces and digital experiences for web, mobile, tablet, TV and watches.

User Experience ⛰

- Creating Documentation and interpret it into visuals
- Establishing user flows and heat maps over the product values
- Customer Experience maps, discovering potential user gaps
- Creating user journeys for MVP
- Low fidelity view over the product for early validation
- Ethnographic research via multiple customer groups
- Client Workshops
- Discover the requirements by doing interviews/Q&A sessions with specific users
- Doodling sessions and Crazy 8's sessions to brainstorm visual patterns
- Read and layer decisions over Google Analytics, Mixpanels, Newrelic analytics data

Visual UI & Interactive Design ✨

- Design systems, component libraries
- High fidelity prototypes, fully skinned UI, UI Transitions for iOS and Android apps
- Webdesign in Webflow (like this website for example)
- Animations in After Effects using Lottie's json files
- Animation guidelines
- Video editing


I work with a series of prototyping tools like Framer, Principle, Flinto, etc in order to achieve the interaction I want to test. These are great to prove ideas, show concepts beamed directly to anyone’s phone. For many years I found this can ease up the conversation and create an extra bridge between stakeholders, developers and users.

Design systems, component libraries & responsive bits and bobs 🔩

- Scalable design components
- Responsive modular systems
- content ready components

Modular approach to design 📐

- Scalable design components
- Responsive modular systems
- content ready components