Hi, I'm Felix. I lead Product Design teams in London and Remote.

⚠️ Disclaimer: Not a product design ninja, UX guru or usability evangelist! Just a dude doing design based on data, real life testing, user empathy and rational thinking 😉

Since a lot of people have been furloughed, I have build a website with jobs and resources in the design space: remotedesignjobsboards.com

In the past 10 years, I worked all sort of projects, big and small from startups to large scale companies that needed to improve, tweak or create new features and solve problems that improve key 🔑 metrics.

I've led design sprints, client workshops, ran usability testing sessions‍, worked in multiple environments and have a good degree of adaptability.
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Worked with clients like Warner Brothers, Google, Facebook, H&M, The Economist, BASF, EY, Microsoft as well as some interesting startups like Beamery, Peerpoint, Leakbot and Ordo Pay.

Before, I worked on the agency side with EY Seren, Huge & AKQA
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Okkayy... Done with the geeky buzzwords! When I’m not designing I train, run, cook, , read nutrition & behaviour psychology books, look at dark sky pictures, chat about the wikihouse project and tiny houses.

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Product Design⚡️

- Leading design sprints and managing distributed teams
- Prioritising feature on the roadmap
- Designing & Maintaining component libraries, simplify content hierarchies, site maps and navigation
- Scalable UI component systems
- Architecture maps giving and overview of certain feature
- Creating or maintaining design systems, internal wiki's, documentation, etc
- Can write basic code 💻 in HTML, CSS, JS, React components, Swift and understand backend dev environments. Always happy to keep my ears open and learn new stuff!

Prototyping & User Testing ✊

- Set up user testing, preparing Q&A, testing environment, recording camera.
- Guerrilla testing, preparing questions about specific areas of a site or application
- High or low fidelity prototypesInterfaces and digital experiences for web, mobile, tablet, TV and watches.

User Experience ⛰

- Creating Documentation and interpret it into visuals
- Establishing user flows and heat maps over the product values
- Customer Experience maps, discovering potential user gaps
- Creating user journeys for MVP
- Low fidelity view over the product for early validation
- Ethnographic research via multiple customer groups
- Client Workshops
- Discover the requirements by doing interviews/Q&A sessions with specific users
- Doodling sessions and Crazy 8's sessions to brainstorm visual patterns
- Read and layer decisions over Google Analytics, Mixpanels, Newrelic analytics data

Visual UI & Interactive Design ✨

- Design systems, component libraries
- High fidelity prototypes, fully skinned UI, UI Transitions for iOS and Android apps
- Webdesign in Webflow (like this website for example)
- Animations in After Effects using Lottie's json files
- Animation guidelines
- Video editing

Love to work on projects,
hate to do case studies!

However, let's get in touch and I can chat with you guys and explain my process from inception to shipping.
Meanwhile here is aselected bunch of apps I've worked on in the Mobile Apps section

Wizarding World App - Warner Bros & J.K. Rowling. The one stop destination for everything Harry Potter

The Wizarding World is one of the world's leading franchises with the Harry Potter and Fantastic Beasts stories/films being huge hits.
It includes patterns for learning, social discovery, mixed content, gamification designed for a mixed audience of teenagers and adults.

iOS Android Testimonials

BASF Cafeteria App + CMS

Imagine, you are at lunchtime with your colleagues, how many times have you bumped into the situation of not knowing the menu of you local company canteen or cafeteria?
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This is an app that solves just this, it always shows the menu of more than 30 BASF eating spots throughout their offices in Germany.

iOS Android

Prototyping

I work with a series of prototyping tools like Framer, Principle, Flinto, etc in order to achieve the interaction I want to test. These are great to prove ideas, show concepts beamed directly to anyone’s phone. For many years I found this can ease up the conversation and create an extra bridge between stakeholders, developers and users.